Anziano Institute | Visual Identity
What it does?
The Institute was created to offer support to family members, caregivers and elderly clients, aiming to provide security and tranquility in the care process. In addition to home services, the company integrates people, knowledge, technology and innovative solutions for quality and peaceful care.
Why do you do it?
To provide humanized care that respects physical, emotional and cultural needs. To preserve family routines and encourage the independence of those receiving care. To make life easier for our clients and their families through home care focused on an ethical, professional and welcoming attitude.
Concept
When developing the brand, we sought to create something unique and refined for the Institute. We were inspired by the origin of the word ‘Anziano’, of Italian origin, which means ‘elderly’.
We chose to explore the roots of the name to guide the construction of the symbol, inspired by the rich Italian culture. In addition, we brought in elements that are directly linked to the target audience and the characteristics of the Institute.
Thanks for watching!
As the first element, we chose the "flower". It symbolizes the passion for life, the blossoming of a new phase of caring for the people we love so much.
The second element incorporated into the symbol is the "electromagnetic waves", often associated with the representation of technology, connection networks and various devices. This choice aims to symbolize the technology used by the Institute to monitor the well-being of the elderly.
The combination of these elements results in a third element: the Sicilian mosaics, a direct and elegant reference to Italian culture, representing the origin of the name "Anziano."
