What moves us?

Each of our projects is guided by three fundamental pillars that represent our principles and values:

• CLARITY to reveal the true essence and needs of the brand, leading each project with direction and purpose;

• CREATIVITY to develop strategic and differentiated solutions that not only delight, but also meet business objectives;

• CONSTRUCTION to create lasting partnerships, based on trust, growth and brand transformation.

Discover our methodology

At this stage, we begin by gathering information and conducting research to fully understand your business needs.

We explore your industry and immerse ourselves in your business, seeking a perspective that aligns with your vision for the company. This allows us to identify the challenges and objectives of the project more clearly and accurately.

O1. Analysis and Immersion

O2. Strategy

We prioritize transparency and collaboration to ensure there are no surprises in the final result. We start by gathering key information and analyzing the brand’s position in the market, as well as its competitors.

We carefully define the attributes and values ​​we want to communicate to the target audience, identify the brand’s touchpoints, and select a color palette and typography that reflect the feelings we want to evoke through the visual identity.

O3. Construction

At this point, we apply all our experience to develop a logo that truly connects with the target audience and clearly and effectively conveys the services we offer.

We go further, explaining the context behind the creation and showing examples of how the brand will stand out with its new visual identity.

O4. Presentation

Once we’ve turned all of the information into something you can see, we’re now ready to present our brand and visual identity.

We’ll schedule a video call to explain our creation in detail, sharing the reasons behind each choice we made to arrive at the final result.

O5. Delivery

Once the client has approved the project, we provide all the finalized files in an organized and separate format to ensure ease of use on a daily basis.

In addition, we provide a comprehensive Visual Identity Manual, providing essential guidelines and information to ensure the correct application of the brand.

Visual Identity, what is it?

It is a set of elements that identify and represent a brand. Some of these elements are: logo, slogan, typography, symbols, color palette, geometric patterns, etc.

In addition to giving a brand its appearance, the IDV aims to communicate the ideas, values, purposes and missions of the company, product or service to the public.

Design beyond aesthetics

We approach design as a solution to communication problems. We build your company's Visual Identity strategically aligned with your target audience.

Focus on authenticity and inspiration, not traditional marketing. Our services are focused on the visual strategy of your business.

We are not an agency

Benefits

• It increases the reputation and recognition of the organization, products or services;

• It increases the reliability of the brand, as it conveys professionalism, quality and credibility;

• It stands out from the competition, as it creates a unique and original identity that differentiates the brand from others;

• It positions itself appropriately, as it aligns the visual identity with the target audience, the market segment and the brand's objectives;

• It increases the percentage of profits in your business, as it generates more added value, loyalty and brand recommendation.

We look forward to hearing your story and helping you build your brand's look.

Fill in the fields or, if you prefer, contact us via the email below.

Let's talk?

contato@massocato.com.br