Assioni Festas | Furniture Rental for Events
For over 13 years, Assioni Festas has been operating in the events segment (parties, graduations and weddings), offering furniture rental and a wide variety of decoration materials.
It has a wide range of products updated according to market trends for different tastes and types, such as: sideboards, chairs, tables, tablecloths, sofas, upholstery, and others.
Concept
As a concept for the logo, we chose to bring the origins of the brand name. Assioni is a surname of Italian origin that belongs to the mother of one of the partners. She wanted her name to be honored in some way, and as a form of homage, the name Assioni was chosen to represent the company.
To represent the logo, we chose a typography that conveyed elegance and luxury, but at the same time strayed from the classic/traditional. Furthermore, to further link it to the Italian origin, we chose a typographic style that is still widely used today in visual communication in the main regions of Italy.
The headline that will accompany the name has a long text, so it was necessary to think of a creative way to insert it in a harmonious way. To do this, we used Italian architecture as inspiration. You can find this type of door in villages all over Italy.
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